You must be wondering about the average digital marketing jobs salary in India in 2022.

Because digital marketing has become a very prominent path to make a career over time.

Since more and more people are trying to get digital marketing jobs. So, we have collected all the data for you in this post.

By the end, you will have a better perspective of digital marketing salary and its growth.

We all are aware that digital marketing has huge career opportunities for all be it freshers, professionals, or literally anyone.

As technology advances, these opportunities will grow rapidly and so the demands of digital marketing professionals.

Top digital marketing skills such as SEO, SEM, SMM, Digital Marketing Analyst, etc will be in high demand.

Moreover, all these indicate that there will be continued growth in the salary of digital marketing jobs.

Now, let’s have a brief look at digital marketing scope and salary for freshers and experienced as well in India.

Average Salary of a Digital Marketing Manager in India
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Digital Marketing Jobs Salary Structure in India

Digital marketing is booming every day with new opportunities for everyone.

Right now every business is seeking to leave a digital impact on consumers.

This means there will be a consistent need for digital marketers and given the great need for experts.

Companies are also willing to pay high salaries depending on their knowledge and job role.

However, there may be some differences between the salaries of experienced and freshers.

But still, you will be able to earn more than any other 9 to 5 jobs.

The good part is that as your skills develop and you gain more experience.

Here your salary will also increase and it will grow continuously.

According to a study, digital marketing fresher can earn near about 2.0 lacs per annum.

Whereas, a professional can make 3.0 to 4.0 lacs per year, though the salary also depends on your role, skills, and organization.

Studies have also shown that the average salary for a digital marketing manager is between 5.0 to 6.0 lacs per annum in India.

Digital Marketing Salary in India for Different Expertise

Now there is plenty of competition. Also, there are lots of internet marketing job vacancies available.

If you are looking for an online marketing job, you can definitely get a job with reasonable pay.

Well, the below list will help you have a better understanding of the salary variation of different digital marketing job posts in India in 2022.

1. SEO Jobs Salary in India

A search engine optimization specialist is a very demanding job role in the digital marketing industry.

The main duty of SEO specialists is to generate traffic to the website and make it rank higher on search engines.

Though there is an enormous range of digital marketing strategies, SEO is always on the top.

You also need to be familiar with practical SEO knowledge to elevate the conversion rate.

A fresher search engine specialist can get 2.0 lacs per annum in India.

If you hold experience of 4 or 5 years then you can easily expect a minimum of 3.5 to 4.0 lacs per annum.

Furthermore, it is one of the best roles to be an expert in and the pay scale will also keep on rising as you gain a better understanding of SEO.

2. Digital Marketing Analyst Salary

A digital marketing analyst expert collects data of the business and provides information on better ways to improve business.

Your job is also to analyze results to see the growth. By identifying trends in digital marketing, you will be a great asset for companies.

On average, digital marketing analysts can earn 3.0 lacs per annum. And if you are experienced then you can make 4.0 to 5.0 lacs per annum in India.

Data analysis is a very crucial digital marketing needs that tell companies if they are on the right track.

Social Media Marketing Salary
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3. Social Media Marketing Salary

Social media is a very important medium of interaction.

Having a social media presence is far more important than an e-commerce website.

Many organizations hire social media marketing experts who will create brand awareness online.

Also, they should capable to drive traffic to websites through social media marketing and campaigns.

Social media platforms are the face of the brand.

That’s why if you have expertise in this particular niche, companies wouldn’t mind paying a handsome salary.

As a social media fresher, you can easily earn up to 1.5 lacs per annum.

But if you have experience of 4-6 years then your salary lies between 2.0 to 2.5 lacs per annum.

However, your salary also depends on the output of your work.

4. Content Marketing Specialist Salary

The job of a content marketing manager is to create informative and easy-to-read content for all the company’s platforms.

Remember, content is the key to the growth of the business, so companies will be expecting to get creative with your content.

If you know how to play with words and create engaging content then trust me, you are gonna be the first choice of the company for the content marketing manager role.

Content is the very first thing that visitors are gonna have a look at before buying a product or service, so if you can create appealing content, you can thrive in this niche.

On average, a fresher can get up to 3.0 lacs per annum as a content manager.

If you have over 5 years of experience, making 3.5 to 4.5 lacs per annum won’t be a big deal for you in India.

SEM Specialist Salary in India
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5. SEM Specialist Jobs Salary

Being a search engine marketing specialist, your role is to run paid ads across search engines to increase the ranking of the website.

You need to have excellent knowledge about all the strategies required for search engine marketing.

Also, you have to be a good understanding of google ads will be a bonus point for you.

The average salary of a fresher for this job role is 2.5 lacs per annum and for experienced, it can rise to 3.5 to 4.5 lacs per annum.

Furthermore, a search engine marketing specialist with more than 6 years of experience can make up to 11 lacs per annum in India.

6. Email Marketing Specialist Salary

Email marketing experts are supposed to generate leads through email marketing campaigns.

You need to know the target audience and create an email accordingly.

You are also responsible for tracking the performance of email campaigns and making further improvements.

Email marketing is a very important aspect to elevate the growth of a brand.

The salary of an email marketing specialist lies between 1.5 to 2.5 lacs per annum for freshers.

If you are an experience holder then you can expect 3.0 to 4.5 lacs per annum in India.

However, the salary also varies from company to company and lead generation.

What Factors Affect Your Digital Marketing Job Salary?

Digital marketing is a great industry in all aspects. That is why when a company hires you, they are gonna see various things in you.

Anything alone can not decide your salary in digital marketing, there are gonna be multiple factors that can have a huge effect on your annual salary in India.

Below are some of the important factors that play a major role in your digital marketing job salary. Have a look:

  • Experience: Experience is the key to earning more and more in digital marketing. The more years of experience you hold, the more your salary will grow. When you interview for a digital marketing job, trust me, nothing will please the employer more than the years of experience you have. As it shows how capable you are, companies will happily boost your salary.
  • Skills: Skills are like that extra cheese that we all want on our pizza and so do the employers. In digital marketing, your skills and abilities only mean a higher salary. However, it definitely doesn’t mean that you have to be a jack of all trades, master any one niche instead.
  • Qualification: Now, you all have heard that in digital marketing, you don’t need any mandatory qualifications. Well, that’s true but if you have any qualifications or certification for a digital marketing course, it will be a plus point for you. The certifications show that you have acquired those skills from a credible source. However, skills and knowledge matter the most, no matter where you have learnt them from.
  • City: A city plays a very crucial role in deciding your annual salary in India. If the company is located in a metropolitan city such as Kolkata, Bangalore, Mumbai etc. the chances of a handsome salary are higher. The bigger the city, the bigger the organization and the higher your salary would be.
  • Job role: Last but not least, job role also plays a very important role in digital marketing job salary. Some job roles have a lot more responsibilities than others. But as you make your way up, your salary will increase automatically.

What is the Salary for a Fresher in Digital Marketing?

Freshers are like the butterflies that have just come out of their cocoon, lower in experience but higher in skills and confidence.

If you are a fresher, your digital marketing job salary may be comparatively less than experienced ones.

However, once you have gained enough real-life work experience and skills, you can earn more than your expectations in no time.

Luckily, there are uncountable jobs in digital marketing in India, so you will have a lot of options to explore and find your best niche.

Studies have shown that a fresher candidate can earn up to 2.0 to 3.5 lacs in digital marketing in India. The salary may vary depending upon your job role and company.

Moreover, if you want to earn a good salary in digital marketing, getting a digital marketing course certificate from a recognized university or institute is the best option. It will boost your chances of placement.

Author’s Final Thought

Digital marketing trends are updating and growing exceptionally day by day.

This means companies and brands will need digital marketers to embrace those trends to acquire new marketing strategies for the sake of the growth of the business.

Therefore, you are never going to run out of digital marketing jobs and its salary growth is also very well.

Furthermore, to thrive in the digital marketing industry, all you need to do is acquire the necessary skills and you will bump into thousands of opportunities every day.

Also, you will get a brilliant salary that will keep on increasing.

Ramen Das

I am a Digital Marketing Teacher and SEO Consultant. Contact me for any queries about Digital Marketing and SEO.


Sourav Saha · March 17, 2022 at 1:09 PM

Thank you for this wonderful informative post.

    Ramen Das · March 18, 2022 at 2:56 PM

    Hello Sourav Saha! Thanks for your valuable feedback 👍😊

swarupam · March 26, 2022 at 8:50 PM

My personal experience is very good and pretty helpful.

    Ramen Das · March 31, 2022 at 2:34 PM

    Thank you for your valuable feedback! Keep reading…

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